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Guest Post: Burlington TechPlace LaunchPad Company Kidictive Receives 2019 Women Founders Fund

From left: Kidictive Co-founder and COO Laura McLaughlin; David Souaid, Chief Revenue Officer at OnDeck; and Kidictive Co-founder and CEO Michelle Gorman.
From left: Kidictive Co-founder and COO Laura McLaughlin; David Souaid, Chief Revenue Officer at OnDeck; and Kidictive Co-founder and CEO Michelle Gorman.

Please see a media release issued by TechPlace below.

Burlington, ON October 28, 2019 – On Wednesday, Oct. 23, 2019, TechPlace LaunchPad Company Kidictive was in Toronto for the 2019 Startup Canada Awards hosted at the MaRS Discovery District.

During this award ceremony, Kidictive co-founders Michelle Gorman and Laura McLaughlin were one of five recipients of the Women Founders Fund. The fund provides micro-grants to women-led companies in Canada to help them start and grow their businesses while accelerating gender parity.

Kidictive took occupancy in the LaunchPad program in August 2019 and are in early stages of the launch of their first product KIDICTED™, the app that helps kids put down their devices and get ‘addicted’ to the real world. 

“We were so humbled and inspired to receive this award in the company of so many exceptional Canadian Entrepreneurs and Supporters at the Startup Canada Awards. As part of the TechPlace LaunchPad Program, we have been able to accelerate our progress and strengthen our application for this grant. We truly appreciate the support from the Burlington Economic Development team.” — Michelle Gorman, Co-founder and CEO, Kidictive

Co-founder and COO Laura McLaughlin echo’s this sentiment saying, “TechPlace has given us access to so many amazing resources to help advance our business.” She continued, “We are excited to use the proceeds from the grant to ensure KIDICTED™ is helping kids develop positive, self-directed behaviours around their engagement with devices.” 

Since they moved in, Kidictive has been leveraging a number of TechPlace resources including Haltech’s programming and mentorship.

“Kidictive’s growth in the LaunchPad program is already very apparent,” said Burlington Economic Development Acting Executive Director Anita Cassidy. “Receiving this grant will help propel their growth further as they get closer to taking KIDICTED™ to market.”  

Although women in Canada now represent 47 per cent of Canadian business owners and contribute $148 billion in economic activity, they continuously face barriers to accessing capital to start and scale their businesses. This gap is particularly evident when looking at women entrepreneurs in STEM fields.  

Through the Women Founders Fund, Startup Canada and OnDeck Canada aim to alleviate some of the financial barriers women in the STEM industry face when starting and accessing opportunities for business and professional growth. The recipients are funded with grants of up to $5,000 to support business operations or business growth opportunities.


The Women Founders Fund is an incredible resource for female-led STEM businesses positioned for growth. Having one of only five national recipients being located in Burlington demonstrates our community’s value to young companies looking to scale, to getting gender parity in the workplace and promoting the business successes of women.

*Posted by John Bkila, Mayor’s Media and Digital Communications Specialist.

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