Newsletter Signup

City Undertaking Burlington One Brand Project

STOCK_One_Brand_20-046-CM-Burlington-One-Brand-Full-LR

*Please see the media release below issued by the City of Burlington.

Burlington, Ont. — Jan. 30, 2020 — The City is undertaking a rebranding project with the goal of creating a  single, unified brand that reflects one city, one story. The new brand will be rooted in a strong brand promise that reflects our community and speaks to our residents, our businesses, visitors and the world.

A project team comprised of the City of Burlington, Burlington Economic Development and Tourism Burlington has been formed to begin the development of this new city-wide brand for Burlington. An agency will be brought on by the end of April 2020 to develop the branding with the request for proposals already posted.  Brand implementation is proposed for 2021.

A unified brand will better position Burlington to:

  • share our stories about who we are as a city and the value of what we offer;
  • build local genuine attachment and pride for our city;
  • compete globally for jobs, investment and visitors;
  • attract top employers who will create strong impact and value in our community;
  • appeal to and retain top talent; and
  • increase awareness of Burlington as a tourism destination and attract more visitors.

“The City is pleased to work with our partners at Burlington Economic Development and Tourism Burlington on this important rebranding project. The Burlington One Brand project will closely align with our City of Burlington Customer Experience initiative. We want to ensure that each person that engages with the Burlington brand clearly sees that we are committed to upholding our promises. Burlington was ranked Canada’s best community for a reason. Sharing our stories and values will help not only build local pride, but also allows us to compete globally for investment.”  — Tim Commisso, City Manager, City of Burlington

Background

Burlington’s current brand identity was created in 2002 and does not accurately capture Burlington’s story today.  Branding for Burlington is currently dispersed across three key areas: residents and city employees; businesses; and visitors.  The Burlington One Brand project is an opportunity to unify and update our identity and share our stories.

This project is a result of the direction provided in the City of Burlington’s 2015-2040 Strategic Plan “to create one brand for people and business,” and the Red Tape Red Carpet recommendation to “develop a clear vision and associated branding strategy at the City of Burlington with respect to business attraction and development.”  The development and implementation of the brand will also directly contribute towards advancing the City’s 2018-2022 From Vision to Focus work plan and enhance the Burlington customer experience.

Engagement Opportunities

There will be extensive staff, stakeholder and public engagement in 2020. Diverse voices need to be heard and represented as part of the One Brand development to create an identity that speaks to our residents, our businesses, and the world.  Additional details will be shared with the public as available.

Links and Resources

MAYOR MEED WARD’S TAKE:

Burlington’s brand is more than a logo or slogan. It’s our voice, a promise of who we are that we announce to our neighbouring cities and towns, across Canada, and globally. This rebranding project is an opportunity to capture why Burlington is so special and hear from the changing and diverse demographics living in our city for their input on our brand.  We will work towards creating a strong brand promise that reflects our community and positions our city to attract more investment, businesses, talent and visitors.

*Posted by John Bkila, Mayor’s Media and Digital Communications Specialist.

Receive new post notifications by email

2 thoughts on “City Undertaking Burlington One Brand Project”

    1. Hi Bruce, this is John Bkila, the Mayor’s Media and Digital Communications Specialist.

      This was announcing the preliminary launch of the project, but there’s already a dedicated webpage on the City of Burlington’s website (link provided in the Mayor’s blog post – burlington.ca/onebrand) with a lot of information on there that will be continuously updated. Currently on that page, it says there will be: “Engagement Opportunities with extensive staff, stakeholder and public engagement in 2020. Diverse voices need to be heard and represented as part of the One Brand development to create an identity that speaks to our residents, our businesses, and the world. Additional details will be shared as available.”

      I recommend checking back to that webpage periodically for new details and information. As always, the Mayor will also share any updates on this project on her website and social media platforms. Thank you for commenting on the Mayor’s website.

What's your take?

Here are guidelines before you comment, and our expectations before we will post:

  • Be civil. Would you speak this way to a good friend? If not, rewrite.
  • Focus on the issues. Build your argument and make your case in support of your opinion from facts, research or other sources. That way we can all learn. “I disagree with so-and-so because…” is fine; “So-and-so is naïve/stupid  for thinking the way he/she does and here’s why…” is not acceptable.
  • Don’t make personal attacks. Don’t assume motives of those you disagree with, make unfounded allegations, spread rumours, or engage in any other behaviours that would discourage you from participating if someone said this to, or about, you. The Golden Rule applies: Do unto others as you would have done to you. We will edit or not post comments with this type of content.
  • Say it once: When comments from the same individual or individuals become repetitive, going over ground already stated, we reserve the right to close commenting.
  • Use your full, and real, name. If wish to make a comment in public, we expect you will publicly stand behind it with your name. If you don’t want to publicly reveal your name, that’s fine; you are always welcome to share your thoughts with me privately via my email below. I welcome and consider all feedback in making decisions for the community.
  • Have fun, consider and learn. Share your views and read those of others. May we all benefit from a healthy exchange of ideas, and learn a little more about the people in our community, what you think, and what’s important to each of you. You may end up changing your mind about an issue; even if you don’t, we hope everyone will gain a greater understanding of why people have different perspectives.

Newsletter Sign Up

Phone: 905-335-7607
Email:  mayor@burlington.ca

Constituent Assistant: Hannelie van Niekerk
905-335-7600, ext. 7689