The proposal includes:
- Replace three paper posted billboards as per Appendix “A” with one static digital billboard;
- Static messages only with the digital display of a minimum of 10 seconds;
- No motion or flashing effect;
- Sign illumination levels within appropriate levels in relation to ambient light levels; and
- Owner authorization from CN Railway and Metrolinx as per Appendix “C”.
Staff are recommending approval of the digital sign. Committee will vote Sept. 11, with a final recommendation voted on by council Sept. 24.
There are currently two site specific electronic billboards installed in Burlington: at the north side of Fairview Street, west of Walkers Line; and at Upper Middle Road west of Huron Way.
In 2016, there were 75 billboards in the City of Burlington. In response to a growing concern from the public and members of Council, it became necessary to address the proliferation of billboards. Staff recommended a cap of 50 billboards, but allowed existing billboards to remain until they were altered or removed altogether. Over time, the number of billboards has dropped to 47 billboards. This proposal would reduce that further to 45.
My Take: I support the replacement of the three paper boards with a digital sign board.